“Change the angle of your thinking.
“Imagine buildings that power themselves, and cities that work the way nature does. Imagine affordable, renewable energy for everyone. Imagine SolaBlock.”
This was my lead for the website of SolaBlock, a new Massachusetts-based company currently in the process of creating manufacturing and delivery partnerships for their initial product, a thin solar face integrated with a conventional masonry block. Instead of the typical roof panels, SolaBlocks enable structures to capture vertical solar on every free wall. These vertical solar walls mean buildings can power themselves, returning your investment many times over while developing the alternative energy infrastructure we need to move into the future.
The company wanted help editing their videos, building a website, and writing copy. But they were most pleased with a quick little background video I put together for them, showing the transformation of a regular cinderblock wall into a SolaBlock one. Such an easy conversion... such a necessary step... and such a huge payoff. The simplicity of the animation drove home the simplicity of the solution.
When you can show, not just describe, the change you want to create, your audience will respond in a whole new way.